Hello, I’m Tonya Coleman
Owner and Creative Director of Soiree Event Design — an event planning, coaching & graphic design studio specializing in planning/styling events, branding & content creation. I launched Soiree Event Design which is a fusion of my graphic design and event planning services so I can have the best of both worlds — all with a supportive hubby, 3rd-grade son growing up before my very eyes, 7th-grade daughter who is navigating middle school (be still my heart), 12th-grade daughter who is passionate about activism and art, 24-year-old son in art school and our oldest son living his best life as a rapper! WHEW!
I am a BUSY mother of 5 who is on a mission! As an entrepreneur in the entertainment business for over 20 years and styling and producing events for over 10 years—I’ve been there and done that and now it’s time to GIVE BACK!
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EVENT PLANNER COACH
As an Event Planner Coach, I’m on a mission to teach new and aspiring party planners on how to start and run successful party planning businesses! I am passionate about providing the information and tools that weren’t available to me when I first started out and also provide coaching services to give new planners the benefit of having a successful, professional event planner show them what to do and prevent them from making costly mistakes.
Want to learn how to be a party planner? The Partypreneurs School of Party Planning™ teaches you how to start a party planning business with my signature Partypreneurs™ 101 a suite of online courses available online at ThePartypreneursSchool.com GET ALL THE DETAILS HERE.
EVENT PLANNER
As a professional event planner, I plan and coordinate many events including the annual UNCF Twin Cities Masked Ball, St. Paul Mayor Melvin Carter’s Inauguration and Inaugural Ball, THOR Construction Ribbon Cutting Ceremony and Block Party, BASH Conference for party planners, Moms Rock! Expo, UNCF Empower Me Tour, UNCF Leaders Luncheon on Education, Girl Scout Events (Central Coast of CA), and many baby showers, dinner parties and kids parties. Click here for more about our Event Planning Services.
CONTENT CREATOR & PARTY STYLIST
I am a premiere party and product stylist and was a guest contributor for many years on the #1 party site – Hostess With The Mostess – HWTM.com, writing & styling the popular “Look for Less” and “Trend Alert” series. I was one of Oriental Trading’s Fun Squad content creators for their new party site FUN365.com for years. I work with major brands including Oriental Trading, Mattel, Cricut, Evite, Target, Disney, Marvel, Jelly Belly, Birthday Express, Koyal Wholesale, PBteen, Pottery Barn Kids, Candy Warehouse and more!
Styling parties is a passion for me and one of the largest toy companies – Mattel noticed! I landed a deal with Mattel as a content creator to style parties for their Monster High and Ever After High brands. I was the first-ever contributing blogger on Mattel’s MonsterHigh.com blog “Beyond The Screams”.
My styling work has been featured on: Hostess With The Mostess, Plush Little Baby, Catch My Party, Celebrations at Home, Baby Lifestyles and Pizzazzerie. I’ve also been published in BlackEnterprise.com, Bird’s Party Magazine, Carousel Magazine, Tots to Teens Magazine, and Mingle Magazine.
To all my fellow moms and girlfriends out there who are swamped and busy with work and “mommyhood” but want to throw FABULOUS events but have NO IDEA WHAT TO DO AND NO TIME TO DO IT… my BLOG IS FOR YOU! It has become a go-to resource for my signature home entertaining “Girlfriend Tips”, DIY projects, styling ideas, and party ideas for busy women. It’s like having a pro party planner “girlfriend” at your fingertips so you look like a rock star at your events! 
GRAPHIC DESIGNER
I’ve done graphic design and branding work for many including Mariah Carey, Jamie Foxx, Magic Johnson, Macy Gray, House of Pure Vin, Warner Bros. Records, UNCF, Bryan-Michael Cox, Kenny Burns, Noontime Recordings, SoSoDef, Laface Records, Bad Boy Records, The Alma Awards, Farmworker Justice, Ingenuity, The Real Housewives of Atlanta’s Cynthia Bailey, and more! I was the first graphic designer ever to team up with Jelly Belly to offer personalized designer party printable collections on JellyBelly.com. Click here for more about our Graphic Design services.
AUTHOR & PUBLIC SPEAKER
I have taught several classes at BASH Conference two years in a row. My signature talk and class is centered around inspiring new and aspiring party planners to become Partypreneurs and turn their hobby and passion for party planning into a sustainable business.
I’ve shared my party styling and design tips on NBC’s Kare 11 and ABC’s KSTP-TV.
I was recently a guest on the popular podcast “Shameless Mom Academy” where I shared my entrepreneurial journey, racism and how I’m raising my children to be activists and use their gifts and talents to protest against racial injustice. CLICK HERE TO LISTEN TO THE PODCAST.
LET’S WORK TOGETHER!
For speaking engagements, features, press opportunities, joint ventures, or brand collaborations contact me: tonya@soiree-eventdesign.com I’d love to hear from you!
