Today I am excited to welcome our guest, Chioma Gabriel—a blog monetization expert— to share her 5 Profitable Reasons Why Party Planners Should Blog. Take it away Chioma….
“Why Should Party Planners Blog? “But I already own a website and an online shop” is probably your thought right now. But there wouldn’t be a post about this if it wasn’t for profitable reasons so hear me out will you? 🙂
I can already imagine the grin on your face looking at the part of this title that says “Party Planners.” Cheers to loving what you do! And even more cheers to making great income doing it.
So about blogging and why it matters that party planners (I mean you as a Party Planner) start a blog on their website. Think about the reason that people find you online. It most definitely isn’t because your name popped up in their head when they thought about party planning; it is largely because you have put enough valuable content out there, and you start to show up everytime they search.
This is the power of blogging.
The Difference between a Blog and a Website
A website is what every new business is in a hurry to have while a blog is what every smart business makes sure to have (It makes more sense in the next paragraph).
A website is an online page(s) that talks about everything a business is about, all the plans/offers, and how to contact the business. Most websites are created once and the information lives on the site for years untouched. But you see a blog, for businesses and service providers, is an additional page on a website that is frequently updated with valuable content and posts that will be helpful to potential customers so much so that they move from the blog and make a few purchases on the website.
A blog is a sales machine that does a lot of selling for you while actively educating your audience as they search for terms on Google that relates to your products and services. Here are the top five reasons why Party Planners should blog.
1 – Blogging Improves Your SEO
Blogging is the one big opportunity every business has to look at all the questions being asked around their niche and answer them. It’s a fine form of content marketing where you frequently update your site with blog posts that answer the top questions being asked by your ideal audience.
Here’s three reasons why this is a brilliant sales strategy for your Party Planning business
- You start to build up relevant traffic of people specifically interested in “Party Planning.” This form of traffic is categorised as “buyer traffic” because a good number of them will click to your store, check out your products/services, and make a purchase or two.
- You have the liberty to put links to relevant products within your blog posts that will further help readers with the problems they have around Party Planning (This usually converts well depending on your copywriting and offers).
- You start to grow an email list. Blogging is an easy approach for list building. People are more open to dropping their emails in between an interesting read that is clearly answering a pain-point (question in their heart).
This way, you can start to nurture them, form a relationship with them and let them know the products/offers you have from time to time.
To be recognised as an authority in the eyes of Google, it does take a few intentional steps on your part, one of which is content.
As a search engine, Google is out to only offer the best results when questions are asked. If your website shows up on the front page of Google when hundreds and thousands of people search for topics relating to your business, you start to see a satisfying rate of success as if your business has just been featured in Times Square.
Blogging gives you a fine opportunity to get on the good side of Google, and it improves your “buyer traffic.”
2 – Blogging Makes You An Authority In The Party Planning Niche
There aren’t that many Party Planning businesses prioritizing blogging.
Let me ask a quick question; if you have 5 friends who are experts in a topic and only one of them is very open to constantly talk about this topic so much so that they give the best tips and advice, who will you ask when you have a question on the topic?
That’s what I thought!
This is how you become one of the “go-to” blogs when people search the internet for topics relating to Party Planning.
3 – Blogging Improves Your Sales
It may seem like you are giving up free value by posting on your blog, but what you are actually doing is taking people from your blog to your products.
When a new audience has had an experience with you by reading a blog post, it is so much easier for them to feel comfortable using your services. This is as long as you have provided good value in your blog.
See blogging as a sales assistant that is patient with new arriving potential customers. It knows the problems they currently have and has answered them in simple and clear terms. Then it shows them links to your offers that can further help them solve their problems.
It becomes an easy sale that isn’t forced.
With blogging being a sales engine for your overall shop, it opens you up to a wide stream of ways you can make extra money from blogging.
See 15 unpopular ways you can make a full-time income blogging even as a new blogger.
4 – Blogging Opens Up The Opportunity For You To Be Known
And seen! When people have read a simple piece of a blog post that satisfactorily answers their immediate questions, they are keen to know who the blogger is.
This is going to be the case for a lot of new people who find your business through your blog via search engines. You start to gain recognition as a person of authority in the Party Planning space.
Search engines recognize you, and people recognize you. It’s a huge win-win.
5 – Grow An Audience Of Fans
Wouldn’t it be great to go from a website collecting enquiries from time to time, to a business with a growing number of fans who simply love the content you share?
The power of blogging comes with community building. Take your audience from your blog to your email list where they will receive regular emails from you about the best things in Party Planning, your newest discoveries, your offers/products, your new blog posts, and so much more!
You become a known name in their email contacts and you can ask questions, have them tell you what questions they would like to see you answer, or what products they would like to see you create.
I’ve come this far to say that right now in 2021, you need more than just a static website to thrive online. If you don’t plan to constantly run ads, set yourself up for success and start a blog for your business.
I’m sure you have questions right now. Let’s talk in the comment section. I’ll answer them gracefully.
This guest blog is written by Chioma Gabriel.
Chioma Gabriel is a Blog Monetization Educator and Pinterest Marketing Strategist. In the tough areas where new and even pro bloggers have a hard time understanding SEO and monetizing their blogs, she introduces Pinterest marketing to ease the wait and help bloggers scale to quality traffic.
Chioma created a resource to educate bloggers and businesses to make money from their blog in real time, a free crash-course to make sense of blog monetization. You can find her resources and updates on daretoblogclub.com
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