When you start a business you have a choice to make. Will it be for-profit or non-profit? Neither one is a bad choice, and both have their own benefits. A for-profit business is about making money. As party planners, let’s talk about making money! To make MORE money, you need to increase the visibility of your party planning business and work on your marketing plan.
Visibility is letting people know about your business. The more people who know about your business, the more potential clients will reach out to you. Being visible makes your party planning business top of mind when a client is ready to hire a party planner…and the business that is top of mind is the one that is most visible. If you stay in the shadows, so will your business and your revenue. Let’s look at 5 ways you can increase the visibility of your business and grow.
Tip #1 – Have a Digital Presence
Increase your visibility with a digital presence. Social media is a powerful marketing tool. It’s free to use and if used correctly, you can leverage it to grow your business. Think about it – you have the same platform to advertise your business as some major companies and big brands. There’s a reason why. Reach your ideal clients where they already spend their time hanging out online and you’ll increase your visibility with them.
Aside from social media, your digital presence should also include your website. Work on your SEO or search engine optimization. This is important because the internet is a playground of information and you want your business to be found when your potential clients are searching for party planners in your area.
Tip #2 – Use Pinterest to Your Advantage
Pinterest is a search engine like Google, not social media. It is for highly visual people looking for tips on parties as well as other things. It can become a distraction if you get lost in the forever scroll but when used strategically Pinterest can become a powerful tool to lead people from your pins to your website where they can learn more about your business.
Using Pinterest’s business account is also an advantage over the personal account because you can get data and insights on how your pins are performing as well as information on your followers. When you optimize your business profile and use similar keyword strategies like on Google, you will have a better chance at attracting those clients you want.
Make sure you are consistent with Pinterest. It does you no good to show up today with 10 pins only to disappear for 6 – 8 weeks and not post anything else. The Pinterest algorithm favors consistency. As you are actively sharing new content, your pins will be moved up in the feed for your followers to find. If you need, use a tool like Tailwind to help you schedule your content for regular posting.
Tip #3a – Get Involved Virtually
Virtual platforms like Clubhouse and Facebook groups are making it easier to get in front of your ideal audience. And wherever they show up, you need to be there as well. You don’t have to always be there to sell them something. Instead, join Facebook groups that your ideal audience is in and answer their questions.
Be a helpful resource that provides useful information for them when they need it most. It will make your brand stand out if you are in the groups as your business profile, they will be able to click on your name, see your profile, understand that you know what you are talking about.
It may seem scary, but you have to put yourself out there. Don’t tell yourself that you can’t do it – you started the business and being visible is what you have to do to keep it running. Do IG reels or TikTok videos. Share your face as part of your branding. The more you do it, the more comfortable you will become. It only takes getting started.
Tip #3b – Get Involved Locally
As much as you have to put yourself out there online, you also have to network in your local community. These are your actual clients, the ones who will hire you for their party or event. Get to know them and the things they like to do in your local community.
Build relationships with the PTA, Chamber of Commerce, and other local organizations. This will introduce you to the parents of children who book parties and also other businesses that you can partner with for future collaborations.
Set a goal for how many events you would like to book from your local networking efforts and then go make it happen. The more you interact on a local level, the more visible your business becomes in the community. And the more you are visible in the local community, you will become a top-of-mind party planner that people seek out and want to hire for their parties.
Tip #4 – Find the Right Media Outlets
There are so many media outlets you can choose to increase the visibility of your party planning business. If you are online, you can go beyond social media outlets and look for bloggers, podcasts, and other platforms that will help share your business.
Prepare your pitch or have a media kit ready to share with local news stations. Be prepared to share what you do and how you help your clients achieve their goals. If you want to submit a story around the holidays, make sure your idea has a newsworthy hook that will get the attention of the local media.
The visibility you will receive from a local news station is incredible. Your business inquiries will increase and you can take those leads and nurture them by providing helpful information and filling up your calendar as they learn to trust you more and eventually hire you for their party planning needs.
Tip #5 – Create A Signature Event for Your Business
A signature event might happen once a year or twice a year. This isn’t a party you do every month. It is one BIG opportunity to do something you’ve always wanted to do to showcase your party planning business and what it can do.
Once you have your inspiration, go all out! This will bring the local community to you and show your ideal clients what you can do for them. Remember, you don’t want to just have a big party for the community, you want to attract your ideal clients. This event is about having fun, but it is also a marketing tool that if done right, will help you get warm leads into your business so you can fill your calendar in the coming months.
The party will also give you the local visibility you need, and if you continue to host the event every year, it can be a staple in the community that could lead to additional revenue streams as you grow and scale your business over time.
Now before you jump up and try to do everything, let me tell you it won’t work! Don’t try to jump in and do it all on the first attempt. NO! Remember that saying, “What you focus on expands?” Well that is exactly what you want to do here. Take one or two of these marketing ideas and try them out. Commit to it and focus on it. Be consistent, create success benchmarks and track your success.
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