Plan a party. Work the party. Share it to social media. Engage on social media. Find new clients. Post new work to your portfolio. Engage with potential clients on social media. Advertise on social media. Stay caught up on stories, and lives, and reels, and…all…the…things!
Social media is a necessary part of your business operation. People don’t pick up a phone to call businesses and ask about their services; no, they go to the website or social media to see what you are doing and how long since you were last active on your accounts. Before you post to your social media accounts, you need to know your strategy and plan accordingly. A social media strategy focuses on what you do with your accounts in order to engage with your followers and gain new leads. Here are 5 tips that will help you get that strategy in check!
Tip #1 – Post the Right Content
Every good adventure starts with a plan. Planning your social media helps you with every social media tip that will follow. When you have a plan, you aren’t worried about “what should I post today?” or “do I have any recent photos to post this week?” Be sure you are posting content that is specific to your industry, your niche and your unique selling proposition. If you are a party planner that also focuses on party fashion…be sure to include posts that talk about what to wear to a party, for example.
When you think about what content your ideal clients want to know, you should also consider what they are seeing. Posting low quality images doesn’t elevate your business or your brand. Images should be well lit and showcase your brand in the best light possible. Curate your feed so it represents who you are and how you want your clients to view you as a party planning business.
Tip #2 – Peak Posting Times
Now that you know what to post, when should you post it? Knowing when to post is sometimes the most confusing thing to master. Peak times are the times that your audience are most likely to be active and engaging on social media. Non-peak times are any other times that people are on social media, but aren’t your ideal audience.
The algorithm is constantly changing and keeping up can be difficult. That’s why it is important to use the tools around you like Later.com to find out this information for you. We use Later.com at Soiree Event Design and highly recommend checking out this article to guide you on times that are best to post for your account.
Tip #3 – Auto-Scheduling
Batching social media posts is a time saver. You can batch content weekly or monthly. The goal is to get it all done at the same time so you aren’t struggling to find out what to do and when. Whether you do weekly or monthly batches of your content depends on you and your schedule. I like to batch my content weekly on Sundays for the next week with a cup and coffee and my laptop.
Once you know how often you will create new content, take the time to add it into your schedule and commit. If you can get more done in the morning, set aside 1 – 3 hours to write your captions, edit your images, and add it to your scheduler. Once you are inside the scheduler, you need to use your relevant hashtags to help your posts be found.
Tip #4 – Other People’s Work
If you are new to the industry, it may be tempting to find images of other party planner’s work online and share them to showcase what you can do. This is a NO-NO! Please don’t ever post another party planner’s work in any way that also promotes you as a party planner. If you are sharing another planner’s work as inspiration or as a shout out….be sure to contact that planner first to get permission and be sure to give them proper credit by tagging the planner.
Sharing other’s work can be encouraging, but you don’t want to mislead your clients into thinking this is your actual work. As a new party planner, you may not have photos of your own parties…We’ve all been there! In that case, you want to do a styled shoot. Host a party where you can take photos of your own work to share instead of constantly sharing other planner’s work.
Tip #5 – Engagement
Engagement is EVERYTHING! This includes likes, shares, comments, and saves. You can track your analytics and find the best ways to engage with your audience through these metrics.
The easiest way to get your audience to engage with your content is to create the things they really want. Don’t fill your blog or social media posts with fluff and the same statements that can be found on every other party planner’s website. NO!
Create content that is valuable to your ideal clients . Share actionable information and steps your followers can take immediately to establish you as a party pro.
To create engaging content on your social media accounts, try to use some of these examples:
- Ask a question that requires a response, not a yes or no answer
- Create a carousel that gives 10 tips to achieve a goal or plan
- Post timely content that people are talking about right now
- Post only the most amazing photos
Social media doesn’t have to be hard work, and it doesn’t have to add a lot of time to your calendar. If you have a plan, work the plan, and stay consistent in doing so, it will make things easier for you. And you will start to see results because you remained consistent.
Your content needs to resonate with your audience and be relevant to their needs. Think about what you want to post and how it relates to your audience. Do you share tips and guidelines? Or would you prefer to use your social media feed to talk about the behind the scenes of your business? Whatever you decide, make sure it’s what the audience wants to see and establish your credibility as a professional party planner so your followers eventually turn into paying clients.
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